| Strategies | Tactics | Selection of Tools |
Chapter 1: Hire Service Savvy People
| - Behavior-Based Screening
- Four Customer Service Competencies for Frontline
- Impressive Customer Service as a New Job Requirement
| - Interview Questions/Performance Tasks
- Performance Tasks for Screening Managers
- Screening on Job-Specific Competencies
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Chapter 2: Establish High Standards of Customer Service
| The Nine-Step Accountability Process
| - Moving from Good to Great
- Setting Behavioral Guidelines
- Job-Specific Protocols and Scripts
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Chapter 3: Help Staff Hear the Voice of the Customer
| - The Success Indicators Process in Five Steps
- Staff as Pulse-Takers
- Adopting the Customer’s Perspective in Everyday Work
- Maintaining the Customer Perspective
| - Patients/Families: How Are We Doing?
- Physicians: How Are We Doing?
- Round Robin Practice for Staff
- Homegrown Focus Groups
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Chapter 4: Remove Barriers So Staff Can Serve Customers
| - Creating a User-Friendly Environment with Staff
- Rethinking Policies and Procedures
- Clarify Boundaries: Help Staff Know What They Can Do
- Back-Up Plans for Service Breakdowns
| - Work Space Fix
- Sticky Situations
- Employee Input Meetings
- Rx for Service Messes
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Chapter 5: Reduce Anxiety to Increase Satisfaction
| - The Anxiety Reduction Approach
- Map Patient Pathways through Your Service
- Pinpoint Anxiety Points
- Remedies
| - Sample Script
- Meeting to Generate Remedies
- Feedback Device
- Handling Objections
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Chapter 6: Help Staff Cope Better in a Stressful Atmosphere
| - Help Staff Make Work-Space Improvements
- Personal Coping Skills in a High Stress Environment
- Build a Supportive Work Team
| - Space Audit
- Dealing with Negativity
- Five Steps: Keep Your Cool under Pressure
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Chapter 7: Maintain Your Focus on Service
| - Mainstream Your Service Focus
- Wear a Service Lens and Help Others Wear It
- Focus on Service Improvement One Behavior at a Time
| - One-Behavior-at-a-Time Improvement
- Protocols and Scripts Work-Session
- 20-Minute Skill-Builders
- Employee Recognition Tools
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Chapter 8: Getting Personal
| - Not Sure Where to Start?
- Do You Have What It Takes?
| - Decision Matrix
- Your Vision of Impressive Service
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